Free Wi-Fi is great, it’s just about everywhere. Go to any busy high street or shopping centre, major restaurant chain plus many other locations and you can find free Wi-Fi.
The vast majority of the big high street brands such as: McDonalds, Starbucks, Costa Coffee, ASDA, Metro Centre, Marks & Spencer’s and many more are offering free Wi-Fi in their premises. They’ve all realised the benefits in providing Wi-Fi free to their customers.
They know that giving their customers free Wi-Fi increases footfall and time spent in their premises. Time spent equals greater spending by customers.
Is your business in that list?
Where customers have access to free Wi-Fi they are far more likely to stay and make use of that organisation’s facilities.
Many smaller organisations have also realised that it’s great for their customers too. However, they often simply install a basic a domestic Wi-Fi router and leave it wide open with no security.
By doing this, they’re leaving themselves open to potential legal problems, damage to their reputation and missed opportunities to promote offers to their customers.