We’re never wrong but…
Occasionally, just occasionally mind you, we have to admit, that maybe we have to re-evaluate some thinking and values that we’ve previously held. But we’re never wrong. Just to be clear.
So, what is this great epiphany you’re wondering? In this case it comes from the world of design and imagery.
For those of you who know us and even those who don’t, here at HITS Towers we’re huge fans of WordPress, it’s a great product for developing and managing websites but regardless of what platform you’re using its really important to have good quality design and ideally professional photography.
Now, those two last statements will have most small businesses running for their wallets and to be honest we can’t entirely blame them.
Just speaking from personal experience, we’ve come across some ( in our opinion ) very expensive websites / design projects, certainly at prices that many can’t afford or justify.
This probably won’t win us any friends in the local design community but we feel that, to a certain extent, the prices charged are too expensive and some design agencies are over valuing their work. The ‘grants industry’ probably hasn’t helped, more on that another time.
We’ve seen quite a few examples over the years of prices from some North East design companies that have been a trifle eye watering. Having said that, going cheapest isn’t always best either. We’ve also seen some really bad examples of companies using outsourced designers in other countries and the whole project has just imploded.
There’s a great deal to be said for hiring a company in the U.K. and ideally locally. At the very least you’ll have U.K. law on your side and you’ll both be having a tea break in the same time zone….
Anyway, back to our blinding vision and now seeing the light, as it were.
In the past when we’ve been building a WordPress website we’ve always focused on the technical aspects ( the behind the scenes stuff ), making sure it functions correctly and is secure but we always left the images and design down to the client.
Not being arty farty designer types we’ve been guilty of going along with ‘that’ll do’ kind of mentality. Especially when working with a small business on a very tight budget.
So, what brought this change of heart, we hear you cry.
Just recently we’ve worked on a couple of website with a professional designer and a professional photographer and have to say, it’s been a real eye opener.
The end results of both websites went way beyond what we were expecting.
Working with both a designer and photographer meant we were able to have images produced exactly the way we wanted from a technical point of view ( size, layout etc. ) but it worked the other way as well. Our tame design team were asking us questions and how we could produce a website that did what they wanted.
Safe to say, thinking caps were dusted off and placed in to overdrive.
Also, from our point of view, no stock images. After 20 years of websites we can all spot a stock image or two. At the other end of scale, images from your camera phone are probably not the best choice either. Unless you’re very good, camera phone images rarely do a business any kind of justice.